Today’s Monday Note from Jean-Louis Gassée takes a close look at the growing market for wearable devices and examines how Apple fits into this new and exciting field. Gassée, a former Apple executive, takes a balanced look at wearables and, in the process, debunks the idea of an iPhone companion smart watch.
Circulating rumors have asserted that Apple is ready to enter wearables with a smart watch that would serve as a companion to the iPhone. It would be similar, in theory, to the Galaxy Gear from Samsung. Gassée disagrees with these projections and claims Apple, if it’s entering the market at all, would have to be more disruptive, much like Google and its Glass.
Gassée astutely points out that current crop of smart watches are nothing more than novelty items that duplicate the functionality of your phone. For a wearable device to be successfully, it has to be “easily, naturally worn all the time, even more permanently than the watch we tend to take off at night,” and ”it needs to capture more information than devices such as the Jawbone do.” Gassée is not sure the market is ready to deliver such a product and jokes at the end of his note that Tim Cook may have made his wearable comments as a way to throw off the competition.
You can read more about the wearables market and Apple role in Gassée’s Monday Note.
[Via Monday Note]